There is only one CEO in recent times who has faced–and succeeded at–the extraordinary challenges of leading three major companies–Gillette, Nabisco, and Kraft–into prosperous futures by doing what matters on the fundamentals. That CEO is Jim Kilts. In this vivid first-person account he reveals his system for success that is both cutting-edge and back-to-basics. DOING WHAT MATTERS –the action plan for identifying and tackling what's important and ignoring the rest–is the key to winning in a warp-speed world where the need for revolutionary speed and decisiveness increases by the day. Kilts illustrates his ideas with colorful stories. His focus on both business fundamentals and personal attributes provides the "complete package," showing how to get results that make a difference through: intellectual integrity, generating emotional engagement and enthusiasm, action, and understanding the right things through an overarching concept. Whether you're CEO of a multibillion-dollar global company, the brand manager for a product, an entrepreneur starting a small business, or just beginning a career, DOING WHAT MATTERS provides the practical ideas that get results. From the Compact Disc edition.